Course Project

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Course Project Guidelines
BUSI 3321: Operations Management
Dr. Muhammad Muazzem Hossain
Project Weight: 15%
Table of Contents
I.
Introduction ……………………………………………………………………………………… 2
II.
Learning Outcomes ……………………………………………………………………………. 2
III. Project Files………………………………………………………………………………………. 3
IV. Project Summary (Scenario) ………………………………………………………………… 3
V.
Project Deliverable …………………………………………………………………………….. 4
VI. Plagiarism…………………………………………………………………………………………. 5
VII.
Overview of the marking scheme for the Project…………………………………… 6
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PMU Academic Projects
BUSI 3321 – Operations Management
I.
INTRODUCTION
Operations Management is practically a course in management. In this course you will learn
various tools, techniques and concepts related to managing various organizational resources to
efficiently and effectively produce goods and provide services.
The project component of this course is an essential element of the learning process and has a
substantial weightage in the overall grade for this course. This project emphasizes on
understanding the practical dimension of operations management, and to understand to some
extent the interconnectedness of various concepts learned in this course.
The objective of this project is for each group to learn principles and methods of product
development, to improve teamwork skills and to appreciate the inherent multidisciplinary nature
of product development. Project ideas come from the students in the class. In order to develop their
intellectual and knowledge skills, the creative term project has valuable benefits for students such
as collaboration, integration and research; demonstration of their creativity; and being a part of
innovation.
The project is expected to be completed in groups of 3-4 students.
II.
LEARNING OUTCOMES
The report should cover at least three of the course learning outcomes indicated below and clearly
show how the project meets those learning outcomes:
1. Articulate the fundamental principles of operations management
2. Develop an understanding of the operations management functions in a manufacturing or
service industry
3. Demonstrate the skills necessary to identify, analyze and resolve typical problems that arise in
managing operations
4. Evaluate cause and effects and business requirements for a given problem scenario
5. Generate new designs to improve the existing operations and work with people from different
backgrounds as a team to solve complex business operations problems
6. Establish and measure the performance of different operations related decision problems, such
as productivity, facility layout, capacity planning, facility location, forecasting, inventory,
quality, etc.
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PMU Academic Projects
BUSI 3321 – Operations Management
III.
PROJECT FILES
All project deliverables will be uploaded on Blackboard and students as a group (team leader) will
upload the final report into Blackboard on/before the due date.
IV.
PROJECT SUMMARY (SCENARIO)
In planning the production system, major decisions are made concerning the design of the product
or services as well as the design of the production processes. Entrepreneurs usually formulate new
businesses based on a unique product or a service idea. In existing firms, new products or services
are introduced when the competition for existing products increases or as existing products
approach the end of their product life cycle. Even after a few new products are launched, and even
if these products are successful, since they have limited life cycles, companies always seek and
consider new product possibilities. If a company continuously monitors new product possibilities,
and if there is a product failure among the current products, or if there is a significant change in
the product market, then the company can still be in position to release a new product to fill the
void.
There aren’t many things more important to an organization than its products and/or services and
there is a rather obvious connection between the design of those products and/or services and the
organization’s success. Consequently, organizations are vitally concerned about achieving
outstanding product and service design so they can compete in today’s global marketplace.
The long-term competitiveness of any manufacturing company depends ultimately on the success
of its product development capabilities. New product development holds hope for improving
market position and financial performance, creating new industry standards and new niche
markets, and even renewing the organization.
The group is requested to outline how various ideas come through in product design and
development processes for any operations whether existed in local or any international company
levels. The quality of the analysis will be dependent on the effort devoted to information search
and the planning carried out before the information gathering for product idea. Multiple
information sources can be targeted, including web resources (company official website, business
news online), corporate documentation, press releases, etc.
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PMU Academic Projects
BUSI 3321 – Operations Management
V.
PROJECT DELIVERABLE
A. Requirements
Think of a new or revised product that you would like to see in the Middle East market.
1. Provide an overview of how and why the idea of this new or redesigned product was
generated.
2. Explain the economic, social, demographic and technological reasons for designing or
redesigning the product.
3. Identify the competitors of your product in the Middle East region. Perform a SWOT
analysis for your product in relation to those of your competitors.
4. Discuss the strategic, tactical and operational level implications of producing your product
with respect to the following factors:
A. Legal and ethical considerations
B. Sustainability
C. Profitability
D. Cultural considerations
E. Globalization
5. Discuss the phases of product design and development with respect to your product.
A. Feasibility analyses (i.e., demand analysis, economic analysis and technical
analysis)
B. Product specifications.
C. Process Specifications
D. Prototype Development
E. Design Review
F. Market Test
G. Product Introduction
H. Follow-up Evaluation
6. Include a ‘Lessons Learned’ section focusing on how operations related improvements can
be made within the product development process based on your understanding of the
concepts learned in this course.
B. Project Report Format
Using the APA Style Guide, write a final report of no more than 2500 words. To incorporate the
above requirements, your report must include the following sections:




Title Page
Table of Contents
Abstract
Introduction
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PMU Academic Projects
BUSI 3321 – Operations Management









How and Why the Idea of the Product Was Generated
Reasons for Design of the Product
A. Economic Reasons
B. Social and Demographic Reasons
C. Technological Reasons
Competitors of the Product
SWOT Analysis
Strategic, Tactical and Operational Implications
A. Legal and Ethical Considerations
B. Sustainability
C. Profitability
D. Cultural considerations
E. Globalization
Phases of Product Design and Development
A. Feasibility analyses
B. Product specifications.
C. Process Specifications
D. Prototype Development
E. Design Review
F. Market Test
G. Product Introduction
H. Follow-up Evaluation
Lessons Learned
Conclusion
References
VI.


PLAGIARISM
Students are expected and encouraged to be honest and maintain the highest standards of
academic integrity in their academic work and assignments at the university. Any act of
academic dishonesty may result in severe consequences for violations. A misconduct form
will be submitted to Students Affaires.
For a detailed description of academic misconduct please refer to the undergraduate PMU
Student Handbook.
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PMU Academic Projects
BUSI 3321 – Operations Management
VII.
OVERVIEW OF THE MARKING SCHEME FOR THE PROJECT
Pass mark
(60%)
Show marginal knowledge of concepts and applications of operations management.
Able to apply some course content in practical situations.
Occasionally active when urged.
Poor writing skills.
C classification
Show acceptable knowledge of concepts and applications of operations management.
Able to apply course content in practical situations.
Active when prompt, contribute to team work reactively.
Acceptable writing skills.
B classification
Show good knowledge of concepts and applications of operations management.
Demonstrate good ability to apply course content in practical situations.
Active, contribute to team work keenly.
Good writing skills.
A classification
Show excellent knowledge of concepts and applications of operations management.
Demonstrate excellent ability to apply course content in practical situations
Enthusiastic, contribute to team work proactively.
Excellent writing skills.
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PMU Academic Projects
BUSI 3321 – Operations Management

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