Current Event #2—Porter’s Five Forces

Description

Twice this term you will be asked to complete a current event analysis. Choose two different articles on which to provide analysis and reflection. You


must


select articles that were featured in the print edition of

The Wall Street Journal

or

The Economist

(e.g. blogs on that website are not acceptable). Only articles from the print editions are acceptable for this assignment. Analysis should take AT LEAST 4 pages, 12-point Times New Roman font, 1 inch margins, double-spaced. Also, scan/photocopy the printed article and include this on the last page (as proof of print edition, not necessarily for professor to read).

Current Event #2—Porter’s Five Forces

Select an article about an industry, then analyze that industry using Porter’s Five Forces.

FYI, assessment of your answers on this assignment is a requirement of the State of Florida. The purpose of this assignment is to ensure that each student has acquired sufficient critical thinking, technical, and written communication skills by the end of their college career

Current Events Instructions MAN 4720
Twice this term you will be asked to complete a current event analysis. Choose two different articles on which to
provide analysis and reflection. You must select articles that were featured in the print edition of The Wall Street
Journal or The Economist (e.g. blogs on that website are not acceptable). Only articles from the print editions are
acceptable for this assignment. Analysis should take AT LEAST 4 pages, 12-point Times New Roman font, 1 inch
margins, double-spaced. Also, scan/photocopy the printed article and include this on the last page (as proof of
print edition, not necessarily for professor to read).
Current Event #1—Strategy Analysis
In lecture I discussed that there are two general questions a firm asks itself when choosing a strategy: 1)
How many customers do we want to serve? and 2) How will we create value for them? Select an article about a
specific company, then analyze what type of strategy that firm is pursuing. Be sure to:
o Discuss if they are broad or niche? How do they create value? Also, answer for whom they create
value?
o What is their strategy?
o After answering these questions, please provide suggestions to the top management team about
what they should do in the future.
o Use reasoning in support, terms from the lectures, and logic, not just your opinion.
o Emphasize the evidence and build on it.
o Start each paragraph by identifying who or what you are talking about in each section.
o As this is an essay question, please use the rules of good grammar, sentence structure, etc.
o You will be graded on the following 5 areas: Summary of issues, Use of appropriate terminology,
Development of argument via examples, Analysis and evaluation, and your Writing and organization.
Current Event #2—Porter’s Five Forces
Select an article about an industry, then analyze that industry using Porter’s Five Forces.
o Devote a separate paragraph to each force.
o Rate each force as high, medium, or low and explain why. Make sure the rating is emphasized in the
section heading.
o Use reasoning in support, terms from the lectures, and logic, not just your opinion.
o Emphasize the evidence and build on it.
o Start each paragraph by identifying who or what you are talking about in each section. For example,
in the bargaining power of the buyers’ section, start by explaining who the buyers are.
o As this is an essay question, please use the rules of good grammar, sentence structure, etc.
o You will be graded on the following 5 areas: Application of industry issues, Use of appropriate
terminology, Development of argument via examples, Analysis and evaluation, and your Writing and
organization
FYI, assessment of your answers on this assignment is a requirement of the State of Florida. The purpose of this
assignment is to ensure that each student has acquired sufficient critical thinking, technical, and written
communication skills by the end of their college career

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