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Complete the attached midterm and submit to Cruiser or as a printed
document in class by Monday, October 30. The best way to prepare the
midterm is to copy/paste your information into a Word document.

You must answer at least 5 of the questions below. [20 points each]

You may answer 1 additional question for extra credit.

Answer each question as fully as you can. Most answers can be prepared in 1-2 paragraphs.

  1. What is the definition of mass media? Provide examples of how the
    mass media influence society in terms of public opinion, consumer
    behavior, or industry trend-setting.
  2. Describe each of the six components of the Sender-Receiver model by
    giving an example of each these roles in action (ie: who/what is the
    sender, receiver, message, channel, noise and feedback). Of those six,
    which function in that model does the mass media serve?
  3. Discuss the three classifications of media: Print, broadcast, and
    digital by giving an example of each. Explain how each channel has moved
    from its origins to become part of the society we live in. How have
    people adapted to the channel? How have the channels adapted to the
    needs of the people?
  4. Explain why it is important to know that media are
    “profit-centered.” What is the relationship to profits and
    conglomerates? Provide examples of how profit motivations have affected
    the book industry.
  5. Describe ways that culture and pop culture have been affected by
    mass media channels. Which channel(s) appear to have integrated culture
    and pop culture the best?
  6. Explain three unique characteristics of books as a mass medium. How has this medium adapted over time?
  7. Describe the way that newspapers have adapted over time? Have they
    adapted “well” to the changes brought about by technology and the
    competition of other, newer media? Defend your answer.
  8. What is the definition of “convergence” as it relates to mass media?
    Provide two examples of this convergence in today’s media environment.
  9. Why is adaptation so important to the mass media channels?
  10. Explain how film has changed as a form of mass media. Offer some
    insight into why film has remained a mainstay of mass media
    communication even 100 years since its inception.
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