Final Project – Research Project on Peanut Butter – Power Point Format

Description

  • Complete and submit project PowerPoint report, including:

    • Data presentation and recommendations
    • Questionnaire review
    • Ideal sampling methodology
    • Actual sampling methodology
    • Frequency and cross-tabs tables
    • Marketing recommendations (takeaways) for all data tables
    • The questionnaire is on Qualtrics.com (I can give you the username and password)
    • There were 104 respondents the questionnaire
    • I have uploaded a file for you to review

Frequency Tables, Demographic
Cross-Tabs, and PowerPoint
Analyzing and Interpreting the Results

You will develop a frequency table showing the number
and percent of respondents for all questions in your
survey using the online Qualtrics software

For each frequency table, write a short, one-sentence
summary of the major marketing finding and post it at the
bottom of the slide

Let’s look at an example. . .
Example of a Frequency Table
Fast Food Restaurant
Eaten Last Time
Number
Percent
McDonald’s
20
40
Wendy’s
5
10
Burger King
5
10
Taco Bell
3
6
KFC
3
6
Subway
10
20
Arby’s
2
4
Dairy Queen
2
4
Sample Size/Total Percent
50
100
McDonalds was eaten last time twice as much as
it’s nearest competitor, Subway
Analyzing and Interpreting the Results
(continued)

Develop several demographic cross-tabulations using
gender and/or age as column variables

Reflect product usage, brand preference, and overall
brand satisfaction

Let’s look at an example. . .
Example of a Frequency Table
Fast Food Restaurant
Eaten Last Time
Total
Women
Men
%
%
%
McDonald’s
40
28
50
Wendy’s
10
13
5
Burger King
10
5
20
Taco Bell
6
12
0
KFC
6
10
5
Subway
20
30
10
Arby’s
4
1
5
Dairy Queen
4
1
5
Total Percent
100
100
100
McDonalds was eaten last time twice as much as
it’s nearest competitor, Subway
Example of a Frequency Table
Fast Food Restaurant
Eaten Last Time
Total
Women
Men
%
%
%
McDonald’s
40
28
50
Wendy’s
10
13
5
Burger King
10
5
20
Taco Bell
6
12
0
KFC
6
10
5
Subway
20
30
10
Arby’s
4
1
5
Dairy Queen
4
1
5
Total Percent
100
100
100
McDonalds was eaten last time twice as much as
it’s nearest competitor, Subway
Example of a Frequency Table
Fast Food Restaurant
Eaten Last Time
Total
Women
Men
%
%
%
McDonald’s
40
28
50
Wendy’s
10
13
5
Burger King
10
5
20
Taco Bell
6
12
0
KFC
6
10
5
Subway
20
30
10
Arby’s
4
1
5
Dairy Queen
4
1
5
Total Percent
100
100
100
McDonalds was eaten last time twice as much as
it’s nearest competitor, Subway
Analyzing and Interpreting the Results
(continued)

Paste the frequency and cross-tab data tables into
PowerPoint

Pay attention to good formatting and slide titles

Include one table per slide
Communicating Findings to Decision
Makers

The PowerPoint report should include:







A copy of the questionnaire with all questions
Qualtrics link to your questionnaire
Recommended sampling methodology – discussed as a
separate assignment
Frequency tables
Cross-tab tables
A broad, one to two slide summary of marketing findings for all
data tables
Complete by the end of Week 7 and submit to the
professor

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