Fund of Wine and Beer Specific Varietal Global Research Report

Description

Method:

Based on the grape varietal your group has selected, research two wines made from

that varietal. You will need to include important facts and information that will be of

interest to your dining guests. Your research should include industry feedback.

The Report should include:

a) A full description of the grape varietal including:

1. Information on the varietal

2. Where the grape is grown (traditionally & for your wine)

3. Flavour profile of the grape varietal

b) Wine facts that relate to:

1. The producer

2. The viticulture

3. The viniculture

4. Suitable food pairing

c) Sales Information:

1. Bottle label with highlighted important information

2. Price (listing the source of this price: At the winery? At the LCBO? At

another wine store?)

3. LCBO item/SKU number

d) Comparative Information:

1. Select a secondary wine and highlight important information from the

label

2. Price (listing the source of this price: At the winery? At the LCBO? At

another wine store?)

3. LCBO item/SKU number

4. What makes the secondary wine unique? Where is it from?

5. What is a suitable food pairing?

e) Industry Feedback

1. Based on the wines selected for the report, interview an industry

professional in order to get their input on the wine.

2. Is the wine suitable for their establishment? Why or Why not?

3. Do they sell the wine at their establishment?

4. Is this wine in demand in their establishment?

5. Would they consider this wine for their establishment? Why or Why not?

6. Ensure to include establishment name, address, industry person’s name

and date of interview

Research Report of a Specific Varietal
HOST 1065: Fundamentals of Wine and Beer for a Global Marketplace
Assignment 2
Date Due
Word Count
Format
Grade
Report Assignment #2
Week 6 Thursday April 11, 6:00pm
1000 Minimum
• Word Document
• Two-person Team
• Times New Roman, Calibri or Ariel 12 point
• APA Format
• Out of 80 Points
• 30% of Final Grade
Objective:
To research a specific wine varietal, applying both the topics learned in your coursework
and secondary research (from books, websites, interviews, etc.).
Method:
Based on the grape varietal your group has selected, research two wines made from
that varietal. You will need to include important facts and information that will be of
interest to your dining guests. Your research should include industry feedback.
The Report should include:
a) A full description of the grape varietal including:
1. Information on the varietal
2. Where the grape is grown (traditionally & for your wine)
3. Flavour profile of the grape varietal
b) Wine facts that relate to:
1. The producer
2. The viticulture
3. The viniculture
4. Suitable food pairing
c) Sales Information:
1. Bottle label with highlighted important information
2. Price (listing the source of this price: At the winery? At the LCBO? At
another wine store?)
3. LCBO item/SKU number
1
Research Report of a Specific Varietal
HOST 1065: Fundamentals of Wine and Beer for a Global Marketplace
d) Comparative Information:
1. Select a secondary wine and highlight important information from the
label
2. Price (listing the source of this price: At the winery? At the LCBO? At
another wine store?)
3. LCBO item/SKU number
4. What makes the secondary wine unique? Where is it from?
5. What is a suitable food pairing?
e) Industry Feedback
1. Based on the wines selected for the report, interview an industry
professional in order to get their input on the wine.
2. Is the wine suitable for their establishment? Why or Why not?
3. Do they sell the wine at their establishment?
4. Is this wine in demand in their establishment?
5. Would they consider this wine for their establishment? Why or Why not?
6. Ensure to include establishment name, address, industry person’s name
and date of interview
2
Research Report of a Specific Varietal
HOST 1065: Fundamentals of Wine and Beer for a Global Marketplace
RUBRIC FEEDBACK
0-5 Rating Scale
0 – Does not meet the requirement, information missing, and no evidence of criterion.
2 – Does not meet the requirement, little evidence of the criterion.
3 – Meets the requirement, beginning or some evidence of the criterion.
4 – Meets the requirements, detailed and consistent evidence of the criterion.
5 – Exceeds requirements, accurate, creative or mature evidence of the criterion.
0-10 Rating Scale
0 to 2 – Does not meet requirement; information missing or incorrect
3 to 5 – Meets requirement but revision necessary
6 to 8 – Meets requirement with little to no revision necessary
9 to 10 – Exceeds requirement
Part A – Grape Description & Background
Criteria
Ratings
Includes appropriate description of the varietal.
0 2 3 4 5 6 7 8 9 10
Includes the flavour profile of the grape.
0 2 3 4 5
TOTAL
/15
Part B – Wine Facts
Criteria
Ratings
Includes appropriate info on the wine producer.
0 2 3 4 5
Includes appropriate info on Viticulture.
0 2 3 4 5
Includes appropriate info on Viniculture.
0 2 3 4 5
Suggests a suitable food pairing that is adequately supported and justified with source
reference(s).
0 2 3 4 5 6 7 8 9 10
TOTAL
/25
Part C & D– Sales Information
Criteria
Ratings
Shows important facts on label, Producer, Vintage, Varietal, Country of Origin and % Alcohol
Content.
0 2 3 4 5
LCBO price and item/SKU number included.
0 2 3 4 5
Demonstrates and understanding of the unique attributes of each wine adequately supp
orted and justified with source reference(s).
0 2 3 4 5
Paper has correct spelling & grammar and proper referencing of sources.
0 2 3 4 5
TOTAL
/20
Part E– Industry Feedback
Criteria
Ratings
Team demonstrates an understanding of industry professional’s feedback.
0 2 3 4 5 6 7 8 9 10
Industry feedback is presented in detail.
0 2 3 4 5 6 7 8 9 10
TOTAL
/20
Total Out of 80
3

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