GBC Virgin Hotels Social Media Marketing Assignment Help

Description

For this next assignment, you will craft a blog post about customer service or travel topic that the target market
of your hotel (group assignment) are interested in learning more about. (Read On!)

Social Media Marketing Individual Assignment
Writing Blog Posts
More than 77% of internet users read blogs[1]. In fact, almost 7 million people visit blogs, comment to blogs,
get information and advice from blogs. Nowadays businesses, educational institutions, authors, entrepreneurs
and many others feel that maintaining a blogosphere presence is essential for good business.
For this next assignment, you will craft a blog post about customer service or travel topic that the target market
of your hotel (group assignment) are interested in learning more about. (Read On!)
Who is the audience?
While your intended audience are those who have an interest in your hotel, other college students, people with a
specific question, even idle web-surfers, will often “google” a key word or phrase and will then click on the
blog that pops up with the search. Blog posts need to be designed with short attention spans in mind.
The title has to grab your attention.
Most google searches will yield hundreds of hits. Most of us don’t spend a lot of time searching these lists. As
soon as something catches our eye, we click to find out more. Some people estimate that 90 seconds is about all
most people will devote to scrolling through a hit list. If you are clever with your title, chances are your post
will get clicked.
What is your goal with this blog post?
For this assignment, you want to write a short factual piece about a topic that would appeal to your hotel
customers and that they want to learn more about. Refer to the social media marketing lectures as a guideline
but topics could include travelling, the destination etc. It cannot be about the hotel directly! You will want to
begin your exploration with the list of various sources that we researched in class and are posted on Blackboard
and then branch out from there. You want to find an attention-grabbing image or picture (that you properly cite)
and you want to provide at least one relevant internet link to an additional source of information.
Blog posts have to have an enticing first sentence.
This sentence often forms the shortened lead-in that appears in a search results page. You want to give a hint
what your post is about, a teaser, without giving away the punch line.
The content in a blog post needs to be organized to be easy to navigate.
Statements or facts can be set off with bullets, or numbered in lists. Skipping lines (so, having more white
space) helps a reader quickly scan the information. Long wordy paragraphs will quickly cause those itchy
fingers to click away from your post. Think about the placement of your image- perhaps the image will recharge
your reader to keep reading to the end of your post.
Length of your post.
Most people seem to spend no more than about a minute and a half, sometimes two minutes, reading a blog post
before the urge to click away somewhere else gets too hard to resist. This means that you have to say what you
want to in about 250-400 words. Posts longer than about 500 words are rarely read all the way through (unless
the reader is intensely interested). Think about creative ways to add content without using many words. Or by
adding a link to a web page that enhances or augments your content. Your posts should be no longer than 500
words.
Be sure to provide links or at the very least a bibliography of ALL the sources that you consult. One of the
great things about blogs is the ability to click somewhere else to find out more.
Here are a few good hospitality blog posts to help you:
http://www.ahotellife.com/
http://www.coolhunting.com/travel
http://eatyourworld.com/
http://www.jetsetsarah.com/
http://www.theluxetravel.com/personal/top-5-luxury-travel-blogs-to-follow-in-2014/
Notice how the authors use phrases and keywords as links to the original article or to sites with more
information. Notice also that the writing style is less formal, more personal (particularly at the opening) and
almost story-like. The elements of storytelling greatly increase the likelihood that the reader will read the whole
article.
Evaluation
The best blog posts will both demonstrate you’ve done the reading and show you have understood and analyzed
it. Blogs should never be a summary of what you’ve read or heard; if you’re writing in response to a reading or
lecture, your blogs should consist of a) analysis and reaction and criticism of that content, or b) how the
readings apply to larger questions of interest to the reader. Images and videos are awesome, but they should be
classroom-appropriate.
Upload your submission on Blackboard, to allow for any media that you might like to include.
Blog Grading Rubric
Blogs will be graded on the following scale:
Rating Characteristics
Exceptional. The blog entry is focused and coherently integrates examples from the course readings
with explanations or analysis. The entry demonstrates awareness of its own limitations or implications,
and it considers multiple perspectives when appropriate. The entry reflects in-depth engagement with
7
the topic. The blog meets the requirements of the assignment (i.e. answers the question in the blog
prompt, includes any other features the instructor asked for), stands on its own as a coherent piece of
writing making a solid argument, and goes beyond answering the blog prompt in the quality of its style,
claims, and support.
Both Meets and Exceeds Assignment Requirements. The blog entry is reasonably focused, and
explanations or analysis are mostly based on direct examples from course readings (e.g. quotations or
paraphrased but cited arguments) or other evidence. Fewer connections are made between ideas, and
5-6
though new insights are offered, they are not fully developed. The entry reflects moderate engagement
with the topic. The blog meets the requirements of the assignment (i.e. answers the question in the blog
prompt, includes any other features the instructor asked for) and also stands on its own as a coherent
piece of writing making a solid argument.
Meets Assignment Requirements. The blog entry does not do anything more than directly answer the
blog prompt; it may be mostly description or summary, without consideration of alternative
perspectives, or with few connections made between ideas. The entry reflects only a brief amount of
time thinking about the topic. The blog meets the requirements of the assignment (i.e. answers the
3-4
question in the blog prompt, includes any other features the instructor asked for) but does not stand on
its own as a coherent piece of writing making a solid argument (e.g. feels like an answer jotted down on
a test, not a piece of writing one might find on a decent journalism site). A “2″ does not address specific
arguments or quotations from course readings.
Limited. The blog entry is unfocused, parrots the work of others without making significant additions,
2
or simply rehashes previous comments, and displays no evidence of student engagement with the topic.
0
No Credit. The blog entry is missing or consists of a few disconnected sentences.
1
1
Adapted from the Maryland Institute for Technology in the Humanities (MITH) and Teaching Tales, A Blog about teaching biology
by Kate Susman

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