Market Demand for Strawberries in The US


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Demand Trends for a U.S. Produced Commodity
Agricultural Business 1: Paper #1
Please submit this paper to Blackboard using Paper #1 – Commodity Demand icon in the Paper
Submissions folder on Blackboard by Sunday, April 7, 2019 by midnight. This paper is worth 75
This paper is required to be uploaded to the student’s ePortfolio. The assignment addresses the specific
GE Learning Outcome addressing GE Area D3 Learning Outcome #3: The student will be able to
discuss the influence of major social, cultural, economic, and political forces on human behavior and
institutions. The following must be indicated in the assignment subtitle—GE D3 Outcome #3.
Paper Objective:
The purpose of this paper is to clarify your understanding of consumer (market) demand for a
food product produced in the United States. The product may be raw or processed, targeted for
human use.
Assignment: The paper must include the elements discussed below.
1. Introduction (one paragraph) — Start with a discussion about why you chose this
commodity. Be specific. Examples could include your family is involved in
production of the commodity; you grew up in an area where the commodity was
produced; it is your favorite food product.
2. Consumption
a. Discuss how per capita consumption of your commodity has changed over
the last twenty or more years? This could include a discussion regarding
how trends in consumption have changed due to health concerns,
convenience, new packaging (e.g., think about how iceberg lettuce is
primarily now consumed in bags versus heads), or in what forms the product
is consumed (raw, highly processed, canned, or frozen).
b. Discuss whether there are preferences for different kinds of product lines
(e.g., low fat versus whole milk). Check out the web address below for
spreadsheets from the USDA for levels of Per Capita Consumption in the
United States for all kinds of food products over time. (Be sure to scroll
Per Capita Consumption of Ag. Commodities
For wine:
AGBS 1 – Page 2
c. Are there geographic areas that have high levels of consumption relative to
other areas? If so, why? What are the primary substitutes for this
d. What has changed in the marketplace in the last 10 to 20 years in the way
people regard this product? Have there been food safety concerns, health
scares, or popular nutritional news that changed consumer interest?
e. Is the product advertised? If so, describe how the industry or companies
have promoted the product.
3. Conclusion/Outlook — Have government interventions impacted consumption trends?
What is the future outlook for this commodity in the United States? What are your
expectations for this commodity in terms of retail and consumer preferences?
4. References
• Information sources must be cited in-text and in the references section. Sources NOT
identified throughout text will result in the loss of up to 30% of the points possible.
• A minimum of three sources is required. At least one scholarly source (e.g., journal
article, book, or web pages with .edu or .gov) must be cited. Note: .org and .com are
NOT scholarly.
• All citations must adhere to the Chicago writing style guide. Be cognizant of style
requirements when citing web pages. The following website is a good source (found
on Fresno State Library webpage for the APA style:

Chicago Citation Guide

• The USDA website contains a wealth of information regarding food and fiber
products, check out their Outlook publications in the Search window of:

Include a Title page with your name, date, paper title, subtitle and course number;
Two to three pages in length, excluding tables and figures;
Fewer than two full pages will have a proportionate point deduction;
One-inch margins;
Twelve-point font Times New Roman;
Double-spaced paragraphs;
No spelling or grammatical errors.
Turned in on Blackboard.
Turned into student’s ePortfolio with “D3 Outcome #3” in subtitle.

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