Marketing homework- 1 page only


Please check the attached file containing the instructions. I need a minimum of one page. Anyone who can help. Thank

Week Two Individual Paper Format
1 – Use your Week One researched Company and select/describe a Product or Service
Restate the Company and the selected Product?Service Line
2 – Develop a profile of the demographics of your target market (see document posted in the
Classroom Message Area – one target market is your domestic market, one additional target market
is your selected foreign target market))
a – Domestic
Your findings
b – Foreign Market
Your findings
3 – Identify your desired geographical area (one domestic and one foreign)
a – Brief Domestic Market Description of 10 Economic Factor and 5 Population Factors
b – Brief Foreign Market Description of 10 Economic Factor and 5 Population Factors
4 – Using the Bureau of the Census data, how many people with your demographic profile live in
your selected U.S. geographical area?
a – Your findings for the domestic market
b – Using other foreign research data, compute how many people with your demographic profile live
in your selected foreign geographical area
Your findings for the foreign market
5 – Using Nielsen Claritas, provide a description of the Psychographics for the demographic profile
you selected in your geographical area in the U.S; using secondary research, describe the
psychographic of your foreign target market.
a – Your findings for the domestic market
b – Your findings for the foreign market
6 – Explain the insights you have gained from your inspection and analysis of the demographic and
psychographic information you have found. What differences have you noted between your domestic
and foreign target markets?
Please, make sure that your paper contains 6 Titled and numbered Sections to reflect the
assignment titles and numbers as they are listed above.
Please, retain the a and b sub-sections for each titled section.
Not properly formatted papers will need to be formatted in six titled sections.
By completing items 1 to 5, you will have conducted: secondary research, establish a customer
profile and conduct a consumer analysis.
This assignment will be incorporated into your overall marketing plan for Week 6

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