martketing questions


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sentences and present the questions and answers when you submit your
work. Submit the work as a file attachment. This means you complete all work
in a word processing document(e.g., Microsoft Word).
1. Explain the concept of borrowed equity as it relates to an event sponsor.
2. What should a company or organization do to minimize any negative buzz
surrounding its event?
3. Explain how event marketers and their sponsors can benefit from visibly
displaying attendees’ social media posts at the event.
4. How effective do you think social media is about getting the word out and
creating buzz for an event? Explain.
5. Explain how a negative fan experience may harm the event’s sponsors.

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