MK 672 Intro to Big Data Marketing Shazam Case Study Analysis


Read the case in the link in the attachment with a focus and answer questions

Answer with accurate analysis and figures

Intro to Big Data Marketing
Case Study #2
How does Shazam® works?
• It is a music recognition software
• Distills samples of songs into
• Matches fingerprints to known
songs from its database
About Shazam®
• Launched in 2002
• 1 billion users
• Billions tags
• Interacts with TV shows
• Bought by Apple® in 2017
Please describe Shazam’s technical capabilities in terms of:
1. Customer Data Integration
2. Predictive Intelligence
3. Campaign Automation
• Due on April 10@ 6:30 pm
• One page per question
• Please, answer in essay format
• Use references when quoting
external sources
• Individual assignment

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