MKT 501Trident Module 2 SLP Global Master Security Paper and PPT


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this assignment is due Sunday night by 4 pm eastern.,, kinda last minute. It consists of an essay and a 15 slide power point. The directions are attached. As always you guys are awesome and do unbelievable work !! Thank you!

Module 2 – SLP
Successful Messaging
It is important to understand what you are selling before you
can craft messages to target specific markets. The
marketing “P” for product defines the features and benefits
of the product that explains why a customer should buy your
product. Product (or service) strategy is a guiding step in the
overall marketing plan.
Your product line presentation to senior management will
take place via video conferencing. You will need to prepare
a PowerPoint presentation and an accompanying script in
Word for the meeting.
Launching your Product
Your PowerPoint presentation and accompanying script will
include the following:

Company Competition—Develop a SWOT analysis to
graphically depict your company’s current competition. Explain
the SWOT in words.
Segmentation—Consider who is interested in your product.
Identify the type of customer groups interested in the product
and why.
Targeting Customers—Based on the product offering and
customer segments, describe what customers segments you
will serve and why.
Product Positioning—Determine your positioning strategy for
the product. What image do you want to project to your
customers and prospects? How will you appeal to your
selected customer segments?
o Use the 4Ps of marketing to help with this. For
example, will we differentiate the price based on
quality and value? Where will we distribute the
product? For example, is your product

distinctive, unique, or the best quality for the
price? Write your positioning statement for the
Customer Lifetime Value—How will you build customer
lifetime value for the company based on your product
marketing strategies?
SLP Assignment Expectations
Please submit your assignment.
Two files will need to be uploaded.
1. SCRIPT: A Word document using the attached template
(MKT501 SLP2 Script). The Body of the Word Script must be at
least 1000 words. Be sure to cite and reference your resources
in the Word Script.
2. POWERPOINT Presentation of at least 15 slides in length
3. *My chosen product/service falls under Criminal Justice and Safety it is a
Security Consulting Company named Global Master Security (GMS).*
Trident University International
Student Name
Strategic Marketing SLP 2 Case
MKT501: Strategic Marketing
Professor’s Name
Date of Submission
Slide 1
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Slide 9
Slide 10
Slide 11
Slide 12
Slide 13
Slide 14
Slide 15
Script to Accompany Slide
This listing should be in alphabetical order. Below are a few examples of reference list
entries. The following list needs to be removed before you submit the paper.
Journal in online library (be sure that you give the specific library database for
journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic
Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.):
Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume
number,(issue number), pages. Retrieved from [insert name of library database]
Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009).
Corporate communication, ethics, and operational identity: A case study of Benetton.
Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest.
Book in online library:
Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library
Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection.
Newspaper in online library:
Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper,
pages. Retrieved from [name of library database].
Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39.
Retrieved from EBSCO – Academic Source Complete.

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