Product Strategy and Branding Concepts Article Review Synopsis

Description

Review the following articles (I will share PDF files of below articles:

Almquist, E.; Senior, J.; & Bloch, N. (2016). The elements of value.

Harvard Business Review

, 94

(9),

46-53.

Bergh, C. (2018). The CEO of Levi Strauss on leading an iconic brand back to growth.

Harvard Business Review

, 96

(4),

33-39.

Hagiu, A. & Altman, E. J. (2017). Finding the platform in your product.

Harvard Business Review

, 95

(4),

94-100.

Ignatius, A. (2015). How Indra Nooyi turned design thinking into strategy.

Harvard Business Review

, 93

(9),

80-85.

Porter, M. E. & Hepelmann, J. E. (2015). How smart, connected products are transforming companies.

Harvard Business Review

, 93

(10),

98-114.

Simons, R. (2010). Stress-test your strategy.

Harvard Business Review

, 88

(11),

93-100.

Following your review, share a 500-word synopsis of the product strategy and branding concepts discussed. This posting should not be a series of articles reviews. Instead, it should be a synthesis of the readings continuing with the overarching theme, “Product Strategy and Branding,” in mind. This posting should be completed using APA formatting (in-text citations and references).

This initial post should be completed in 1 day. After you submit the initial posting, I will send you post of a classmates. Post a meaningful comment or question (150 words minimum) to the postings of one (1) classmate. Peer postings should be completed on 2nd day.

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