Review questions


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Review Questions
1.What are the unique features of
e-commerce, digital markets, and digital goods?
• Name and describe four business trends and three technology trends shaping
e-commerce today.
• List and describe the eight unique features of e-commerce.
• Define a digital market and digital goods and describe their distinguishing features.
2. What are the principal e-commerce business and revenue models?
• Name and describe the principal e-commerce business models.
• Name and describe the e-commerce revenue models.
3. How has e-commerce transformed marketing?
• Explain how social networking and the “wisdom of crowds” help companies improve
their marketing.
• Define behavioral targeting and explain how it works at individual Web sites and on
advertising networks.
4. How has e-commerce affected business-to- business transactions?
• Explain how Internet technology supports business-to-business electronic commerce.
• Define and describe Net marketplaces and explain how they differ from private industrial
networks (private exchanges).
5. What is the role of m-commerce in business, and what are the most important m-commerce
• List and describe important types of m-commerce services and applications.
• Describe some of the barriers to m-Commerce.
6. What issues must be addressed when building an e-commerce Web site?
• List and describe each of the factors that go into the building of an e-commerce Web
• List and describe four business objectives, four system functionalities, and four
information requirements of a typical e-commerce Web site.
• List and describe each of the options for building and hosting e-commerce Web sites.

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